Sachin Karpe
explains how people looking to establish their business need to position
themselves.
Most often when we hear such a catchphrase, we think about
the tactical positioning of a Multinational organization. However, positioning
is significant to the success of a small business - even more than a large business
that can survive any changes in economy and trends in the marketplace.
So let’s start with understanding what is positioning?
Positioning stands for:
-The reason for your starting a business
-The reason for customers to look out for you
-The reason for people to want to work with you
-The reason for customers to look out for you
-The reason for people to want to work with you
Simply cut down, it means "what do you do exactly?"
and “What different do you offer?”
As a trade you should know what it is that you do. Can you
state your business in a sentence? It is of utmost significance that you are
able to state clearly your position. Don’t confuse with lengthy explanations
with industry specific exhortation. You should really understand what your
trade is before trying to explain it to general public.
Sachin Karpe
says, ‘Be precise as you target your consumer. You should be able to address
their needs in a language that they understand. Your customer should know
immediately that you are talking to them.’
Finally, remember, that you do everything for your
customers, not yourself. Remember their role in the success of your business.
If you are constantly telling them about yourself and not something which will
interest them then you are not addressing their concerns. They do not care if
you are the 'leading' group or the fastest growing. They want to know what you
can do for them. Leave the ego-centric discussions for after hours with your staff.
Remember, A Customer is the KING!
Sachin Karpe is a
Leading business consultant
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